Gilly Lloyd the PR person for The Riviera Business Club - the new name for the British Chamber of Commerce in the Cote d'Azur, France has just sent us new about the March meeting. It is entitled Green Marketing - good for you and for your sales.
It will be held at the Media Garden Hotel in Sophia Antipolis-Valbonne on 25th March at 19.00. A welcome drink will precede the presentation which starts at 19.30.
Thinking and acting green are not only good for the environment and the next generation, they can also help to create better brand positioning. Selling the environmental attributes of products has been a niche marketing strategy for decades, but in recent years, green marketing has gone mainstream.
Fuelled by growing media attention to global climate change and other environmental issues, the demand for "environmentally friendly" products and services has soared. Initiatives include everything from measuring a campaign's carbon footprint to preserving the honeybee population.
The RBC has the honour of welcoming Petra Steinke of Newsbroker, a partner of the ACT Responsible initiative (Advertising Community Together) - a non-profit organisation whose aim is to show the positive role of advertising in today's social and environmental issues.
More information, including how to book,can be found at http://www.cotedazurrental.com/British_chamber_of%20Commerce_cote_d%27azur.htm#GreenMarch
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